Cubitts Glasses Set their Sights on NYC
On Wednesday February 5th, as part of a sponsored pop-up from Santander, ‘From Across the Pond’, Cubitts showcased their revolution in spectacles. Cubitts, founded in London in 2012, aims to elevate glasses, modernise eyewear and place spectacles alongside other adorned and adored accessories.
Cubitts pop-up, 306 Bowey
Having achieved success in London for the past few years, Cubitts is looking to move stateside, setting their sights on NYC. One of the most interesting features of Cubitts is the extent to which they are technologically driven. Thea, aptly named after the goddess of sight, is an app developed by Cubitts that uses depth cameras to scan client’s faces, in order to produce digital mock-ups of how different glasses, be it color, shape or design, suit different people. The idea is to democratise optical options, once the app is downloaded clients across the world can effectively try on different pairs on glasses and order the right ones for them. Thus, app, face and product is the Cubitt golden triad of progressive and accessible eyewear.
Complimentary lens cloth designed by David Shrigley
Other interesting bonus features that also catches the eye; a lens cleaning cloth designed by the artist David Shrigley, complete with his quirky and striking style; a monthly newspaper appropriately called The Spectacle, documenting recent projects, from remodelling famous glasses, from the likes of Sir Elton John to John Lennon, to producing glasses from the waste material of potatoes.
Glasses crafted from plastic milk cartons
This lean towards sustainability and recycling waste products is emblematic of Cubitts philosophy. Glasses made of plastic bags look out proudly next to human hair spectacles and wool woven eyewear. Cubitts works to the ideal that, ‘patients are for life, not just for eye examinations.’ Continuity of clients rather than one off customers is paramount. That certainly sounds like something New Yorkers can get behind.
Cubitts aims to be modern, sustainable and bespoke. A campaign against fast fashion eyewear but by no means against style or precision. It certainly looks like it’s working.
