WindowsWear Awards 2020

Jan 20

Jan 20 WindowsWear Awards 2020

On Tuesday January 14, representatives from top fashion brands gathered at Marquee New York to attend the 2020 WindowsWear Awards. The mesmerising screen technology of the venue offered a high-tech modern platform to present the awards. Other event sponsors included MICAM Milan, Tito’s Handmade Vodka, GT’s Kombucha and La Maison du Macaron. The awards were hosted by fashion commentator, author and judge on NBC’s ‘Making it’ Simon Doonan.

With constantly multiplying numbers of retail options, visual creativity combined with technological innovations are becoming increasingly imperative to brand success. The WindowsWear Awards celebrate the world’s most creative brands and innovations impacting the retail industry by showcasing tens of thousands of visual displays from around the world, with nominations given to the ones that show “extraordinary accomplishments” in a variety of categories ranging from interior design to hospitality. Members of WindowsWear then vote for their favourite nominees, with the winners being announced at the annual awards show.

Founded in 2012, WindowsWear provides digital archival collections dating back to 1931 reflecting the physical and e-commerce environments of fashion at the time, connecting creatives across the world. With different types of membership granting varied access and contribution opportunities, the company allows brands to gain “unparalleled competitor intelligence and trend data” in the retail industry and educators can “take students back in time to study visual creative and fashion trends.” Other initiatives include the WindowsWear Messaging App facilitating secure communication between retailers and sellers or buyers.