Liu Yong X RISHIKENSH SS20
Liu Yong, one of the top 10 fashion designers in China, wanted to redefine street and athleisure wear in his SS20 collection with Rishikensh. He succeeded in showing athleisure could be a lifestyle but failed in originality.
The show began with a contemporary ballet performance along to what seemed like a mix of Chinese and Indian tunes, which paid homage to Liu Yong’s heritage and the origins of the name Rishikensh.
Then, the runway began immediately following the performance. One by one, the models lit up the runway with bright neon and metallic colors whether it was the entire outfit or just used as a point statement. Even the makeup on the models were bright colors, used as a statement by a single color on the eyes, leaving the rest of the face natural. However, the designs of the clothes themselves were typical streetwear outfits, just with bolder colors. Liu Yong also included several transparent totes and duffle bags in this collection, continuing with 2019’s trend of transparent handbags. Although the designs weren’t anything surprising, he did successfully use comfort to sell athleisure as a lifestyle. The clothes looked lightweight and the cast was diverse in age and race, showing that his clothes embodied a sporty and comfortable lifestyle that everyone could adapt to. He specifically described this collection as one of, “Whether it’s yoga or dancing, you can do so in any of the designs - with a concentrated attitude. We use the softest cotton and other recycled textiles, so that our customer feels comfortable and conscious.”
Liu Yong
About Liu Yong
Liu Yong is regarded as one of the TOP 10 fashion designers in China and held project director and Product Consultants in many famous listed fashion groups in China, such as Septwolves and BOSIDENG. In 2003, Liu started his own fashion studio and has cooperated with many fashion brands successfully. In 2015, Liu established his own street fashion brand: “LIU YONG PLAY”, which is one of the original street style brands in China. In 2016, he won the “China Fashion Designer Top Award”. Accolades include: one of the core designers of APEC (Asia-Pacific Economic Cooperation); Councilmember and Executive member of the Arts Committee of China Fashion Association; Council member of Asian Fashion Association China; Vice President of Fujian Fashion Designers Association; and Vice President of Guangdong Fashion Designers Association.
About Rishikensh
RISHIKENSH, originated from the English name of Reshikesh, “the City of Yoga” in India. Leaning against the Himalayas and fronting the Ganges River, the city of Reshikesh is like a shining pearl inlaid into a crown, a place where many Yoga masters in the world live. It is a heaven of meditation and adventures in Yoga. Our brand RESHIKENSH is based on Yoga culture and highly integrated with the “Street Culture” and “Punk Style” from casual wear. Adopted the world first Garment Wash technology, we create unique and distinctive style in fashion sportswear, winning great popularity in middle-end and high-end female customers aging from 18 to 38.
