Food and Fun at Maker's Mark(et): A Taste of Old New York
On Thursday, October 10th, Maker’s Mark completely took over the new Essex Market in NYC’s Lower Eastside. Maker’s Mark wanted to give back to New Yorkers because the Wall Street Journal put them on the front page when they were just starting out, which contributed to their popularity. New Yorkers were invited to Maker’s Mark(et): A Taste of Old New York, where they got to taste Essex Market’s delicious food stands with Maker’s Mark cocktails in hand. Guests got to choose three perfectly crafted Maker’s cocktails, and then pair them with food from the food stands.
Maker’s provided signs next to each bartender that described the drink they were serving and what food it paired well with (this was extremely useful for people like me who just turned 21 and know nothing about whiskey!) My personal favorite was the Second Avenue Penicillin cocktail, which I paired with a savory empanada from the Dominican Cravings food stand and chicken tacos from the Puebla Mexican Food stand. The drink also paired well with Cafe D’Avignon’s outstanding banana chocolate chip bread.
The event was a great way to celebrate Maker’s Mark, as well as support a very important cause. All proceeds from the event benefited the United by Blue company, which is an outdoor clothing brand focused on ocean conservation, and for every ticket purchased, three pounds of trash will be removed from waterways. Guests also left the event with a new reusable copper mug (perfect for Moscow mules) and reusable straws to help guests decrease their plastic usage. I left this event absolutely stuffed, and a new fan of Maker’s Mark bourbon!