Maison the Faux Show SS 18 Collection

On September 8th, New York Fashion Week got a little bit more fun and mysterious. MAISON the FAUX showed off its new collection, “#Fauxmosapien the evolution.” The Dutch fashion house approached its show as a “Faux” ritual, which consisted of a model, who also served as a wordless actor.  The performer began spraying the water on the models as they were walking by -- almost as if they were being “baptized” into a new population; a population MAISON the FAUX likes to call "FAUXmosapiens”.

The collection portrayed an alternate world, in which the designers, Joris Suk and Tessa de Boer, were letting go traditional  ideals of beauty and embracing a relatively new spin on an old movement in fashion: individuality. Models of every race, sex, and body type carried valiant confidence strutting down the runway, which made MAISON the FAUX even more special.

The collection itself was borderless and inclusive, just as the models. Red striped plastic bags, faux-furs, mermaid dresses with striped tutus, sequins, gallons of milk, and computers were just some of the things and fabrics the models were seen wearing. A male model in a red tutu with a plastic cape; another male model in a pink faux-fur coat and mismatched heels; a female model with a plastic bag for her purse and another plastic bag on her head; and a male model in black-and-white striped capris with a laptop on his arm to serve as arm candy, were just some of the outrageous yet fascinating looks designed by the designers for MAISON the FAUX.

MAISON the FAUX did not just produce a very curious and fun collection; it also had a front row to match it. The Fat Jewish and the Urban Bush Babes were just some of the A-listers, who attended the show. Others were fashion photographers, young musicians, and bloggers. Yet, all members of the audience, VIP and otherwise, had one thing in common: they were watching a show that was produced by a liberal, forward-thinking and anti-standard fashion brand.

After watching the show, one could confidently say that this collection was not the last for MAISON the FAUX. Filled with designs that reflected a forward-thinking and thought-provoking brand, MAISON the FAUX managed to leave its attendees speechless, causing the audience to not just reevaluate their perspectives, but also challenge society’s views. The show was not just a fashion show; it was an artistic movement with various powerful messages hidden within.

Photos courtesy of EB Consults