Nura Launch Party

On the evening of Thursday, October 19th, nura, a new cutting-edge Australian headphone company, unveiled its remarkable technology at its launch party at Liberty Hall in the Ace Hotel. The nuraphone is an over-the-ear pair of headphones that is self-learning and adaptable. These headphones adjust to each user’s unique ears, providing a personalized, clear sound.

For the nura launch party, the spacious Liberty Hall was transformed into a modern, technological venue with fluorescent lights, a projected video of a woman enjoying her nuraphones on the wall, and upbeat music. Guests were provided with comfortable seating, an open bar with a specialty drink menu, and savory hors-d’oerves to enjoy while the CEO of nura spoke about the headphones, explaining the brand history and details behind the innovative technology. He outlined key characteristics that differentiate the nuraphone from other headphone models. These include sonic moulding (adaptability), dual layer isolation, wireless connectivity, inova, and deep immersion. Additionally, guests enjoyed a live audiovisual performance at the event by music code designer Felix Faire. Felix played music on his computer system while a graphic screen behind him matched his crafted rhythms and tunes.

After the speeches and performance at the launch party, guests were taken in small groups to a downstairs level in order to experience the nuraphone through personal demos. During this portion of the evening, guests sat around a long table and were provided with headphones synced to iPhones. As the nuraphone adjusted to each user, users were able to experiment with different sounds and select music to listen to via Spotify.

Overall, the nura launch party was an informative and captivating look into what the future of headphones holds.

Photos courtesy of Nura