HOPPR by ABSOLUT Launch Party

Apr 14

Apr 14 HOPPR by ABSOLUT Launch Party

The ABSOLUT brand has always been synonymous with magnificent parties. So it's only appropriate that they launched their own party mobile platform, which connects party-goers and throwers alike. Famous Instagram meme couple Elliot Tebele (FuckJerry) and Jessica Anteby (BeigeCardigan) hosted a launch party with DJ Vashtie spinning away.

How many times has this situation happened to you: It’s a casual night in NYC, and you are sitting at home pre-gaming with a couple of friends but there are no plans after? You guys want to go out but you do not want wander the streets. Don’t you just wish that you had someone to tell you all of the parties that are nearby? The extravagant party people at ABSOLUT have created a SOLUTion for this frustrating but common problem.

The cleverly named HOPPR is a new mobile platform that connects party throwers and party goers like never before. The digital program essentially works like Tinder, but instead of swiping for potential mates, you swipe for parties. To use HOPPR , simply log into your Facebook account and choose whether you want to host or attend a party. Then the party throwers can publicly invite party -goers to RSVP. All the attendees have to do is swipe right for the parties they want to attend, and if both are interested and mutually agree, then the address will be revealed. There's no need to fear being on the other side of the town either.

The GPS technology makes sure every party is nearby. If the relation to Tinder hasn't been obvious enough at this point, know the program also helps you make sure the parties have just the right amount of men and women, depending on your preference. Your special someone could be just a party away.

Press and media were invited for an early VIP preview of HOPPR. If this party was a sneak peak of what other HOPPR parties are like, then I will be using it every day. The festivities took place at Mr. Purple, one of my new favorite spots. Not only does this hotel bar have a breathtaking view of the city, but it also features an outdoor heated pool.

A fantastic ABSOLUT mixed open bar and Hors d'oeuvre style food kept all the guests very happy. After waiting for the press to settle down, the HOPPR marketing team introduced HOPPR on a more detailed level and stated that this program will evolve social interaction and the way people will party.

After the marketing presentation, the music got louder and the drinks got stronger. The rest of the guests were now allowed into the event, and the mingling of all the people really showed the potential HOPPR can have in this party-fiend society.

After socializing for a bit I found the hosts Jessica and Elliot sitting there staring at their phones. At first I assumed they were just updating Instagram for their combined following of ten million people, but they were checking out HOPPR.

FuckJerry and BeigeCardigan Photo credit: Joel W. Henderson

So, what are you waiting for? Head on over to AbsolutHoppr.com on your mobile device and either host your own party, or check out what is going on tonight right here in NYC!

Special Thanks to ABSOLUT and Weber Shandwick